Client Overview: The Frick Collection
SandenWolff is amidst several ongoing projects with The Frick Collection, which reopened its doors in April 2025 after a major five-year renovation. Our first collaboration is a new six-minute video that reintroduces audiences to the refreshed but still every-bit-as-beloved and historic museum, starring and narrated by the iconic comedian and art-lover Steve Martin. A long form deep-dive into the Frick’s once-in-a-generation renovation project is forthcoming later this year.
Welcome to the Frick!
Steve Martin narrates and stars in this immersive introduction to the wonders of The Frick Collection in New York City. Following a major renovation completed in spring 2025, the museum invites you to rediscover its unique atmosphere and collections in its historic home at 1 East 70th Street—a place to slow down and get closer to objects of beauty and awe.
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SandenWolff:
Writer: Rachel Wolff
Director: Jonathan Sanden
Photography: Noah Therrien, Jonathan Sanden, Nate Reininga, Thomas Lange
Editors: Hannah Kaylor, Jonathan Sanden
Music: Noah Therrien
The Frick Collection:
Producers: Alexis Light, Katherine Ellis, Lisa Goble
Additional Footage: George Koelle
Editorial: Noah Purdy, Vincent Tolentino