FILA: Heritage

FILA

Heritage

Jonathan directed these evergreen social media campaigns for the CORE line of FILA’s heritage collection for both men and women. These simple, colorful clips showcase the shoes that FILA always carries, no matter the season. For the women’s series we see the shoes in use in a few simple, everyday actions. For the men’s, we get a souped-up view of the unboxing of a pristine new set of kicks.

Jonathan has been directing select spots and social media content for the FILA brand since 2015. Scroll down to see more.